Kingsland

From Disconnected Systems to a Seamless Workflow

Kingsland Equestrian, a premium equestrian apparel brand, was founded in Norway in 1999 and has since expanded across Europe and beyond. Today, the company operates from its headquarters in Copenhagen, with a sales team across key markets and a warehouse in Jutland.

Like many growing fashion brands, Kingsland faced challenges in managing product data across multiple teams and systems. Before integrating Delogue and TRIMIT, a lot of essential information was stuck in emails and Excel sheets, making it difficult to track decisions or onboard new employees smoothly.

"The main issue was miscommunication and a lot of manual work - Excel sheets, emails, and scattered information," Maiken Them Hansen from Kingsland explained. "When people left or joined the company, it was difficult to know and track the decisions that had been made on a style or an item because it was on someone's work email in a long email dialogue."


Beyond internal challenges, transferring product data between PLM and ERP was another manual and error-prone process.

“Moving a collection from Delogue to Business Central had to be done manually. We had to extract data, and upload it in our ERP system. And at that time we had only one person in the whole company who could do it, which made it a very vulnerable process", Lauritz Olsen, IT Manager at Kingsland Equestrian says.

With the full integration between Delogue PLM and TRIMIT, this has completely changed. Kingsland now has a single source of truth for product data, ensuring that once a style is finalized in PLM, it automatically updates in ERP without manual work.

"The main topic is probably having a single source of truth so that we know that truth is always Delogue, where the styles and the products are being developed" Lauritz shared.Once a style is ready to be sent to Business Central through our TRIMIT solution, the style gets published, transferred, and then we know that if changes are made to the style, it's in one place, Delogue. And any updates will synchronize with Business Central.

Once a style is ready to be sent to Business Central through our TRIMIT solution, the style gets published, transferred, and then we know that if changes are made to the style, it's in one place,

Lauritz Olsen

IT-Manager at Kingsland Equestrian

How PLM and ERP strengthen each other

For years, many brands have treated PLM and ERP as separate solutions, but the reality is that they are most effective when working together. Per Brix, who has been involved in over 80 ERP implementations, explains how this synergy benefits companies like Kingsland.

"For years, TRIMIT and Delogue were seen as competing solutions, but in reality, they complement each other," he said. "Delogue is where the conversation with suppliers happens, where materials and styles come to life. TRIMIT picks it up from there - handling purchasing, logistics, and sales. When these systems work together, brands get the best of both worlds."

For Kingsland, this integration has transformed supplier collaboration. Before, sample handling and style files were managed manually, with data often being transferred back and forth through email.

Having one system means suppliers can make better decisions faster, and Kingsland’s team no longer spends time managing outdated information.

"Our bill of material is one of our biggest focuses right now, as it requires a lot of data collection. And then the next step for sure will be to move all of this data from the PLM system to our other platforms. Luckily TRIMIT and Business Central can help us process the data

Maiken Them Hansen

Buying & Production Coordinator at Kingsland Equestrian

More than twenty years ago, Kingsland Equestrian was born from the heart of a true equestrian. Noticing that most riding wear brands didn’t consider the rigors of equestrian sport - and that those that did overlooked design.
Twenty-two years later, Kingsland is a world leader in equestrian sport and lifestyle apparel and, to this day, creates attire with quality, functionality, and design first in mind.

Data-driven operations and EU regulations

With new EU sustainability regulations on the horizon, brands need to prepare for stricter data tracking and reporting requirements. Having an integrated system will be essential for collecting, managing, and transferring sustainability data efficiently.

Kingsland is already focusing on this shift. One of their key priorities right now is improving bill of materials data in Delogue, ensuring that once sustainability reporting formats are finalized, they’ll be ready to act.

"We're working hard in the design and buying department to collect all of this data." Maiken from Kingsland explained. "Our bill of material is one of our biggest focuses right now, as it requires a lot of data collection. And then the next step for sure will be to move all of this data from the PLM system to our other platforms. Luckily TRIMIT and Business Central can help us process the data.”

“The big trend right now of course is sustainability. I think that is going to be a game-changer in the business. If you don’t have the right solution to support you, you will have to do a lot of manual work. We don’t know the legislation totally yet, but companies will need technology to help them stay compliant. That’s why integration is so important - it removes unnecessary work and ensures brands can adapt.”

Per Brix, Account Manager, TRIMIT

Even though the final EU reporting requirements are still being defined, Kingsland is confident that their integration will help them stay ahead.

"Overall we know what we need to report on with these new EU legislations, but as a lot of other companies, we don't know the final format." they shared. "Now that we are sure that our integration works seamlessly, then at least we know that we can gather all of the data required, and then whatever the requirements will be, we know that we can move the data in our tech stack easily, and that it won't be stuck in the PLM system."

Talk to an expert

Relatedcustomer cases

See all cases

fashion

Casall

Casall, pioneers in sports fashion and fitness equipment since 1984, has collaborated with the consultants at Adbriq for over 10 years. Now, it was time to upgrade their business system from Navision to Microsoft Dynamics 365 Business Central. The new cloud-based solution provides Casall with the...

fashion

Holebrook

The business grew in both volume and complexity while the business system needed to be upgraded to meet the future. This was the starting point when the fashion company Holebrook upgraded from Navision to Microsoft Dynamics 365 Business Central, TRIMIT Fashion, and bisting, with adbriq as a partner.

fashion

CD Company

When CD Company, a Danish producer of technical textiles, decided to update their IT systems, they knew it was a pivotal moment for their business. With a focus on providing high-quality, niche-specific textile solutions for private labels within the outdoor industry, the company sought a partner...